Hands On

  • Set ambitious targets and deliver on promises 
  • Continuously develop sound expertise, demonstrate commercial awareness and customer orientation
  • Strive for simplification and clarity, and eliminate activities which do not add value
  • Act decisively and be loyal to decisions
  • Show dedication and endurance, follow through and pay attention to important details.

Courageous

  • Be imaginative and stimulate new ideas
  • Use foresight, and identify opportunities and challenges
  • Challenge accepted truths and enter unfamiliar territory
  • Make clear demands on each other and push for constructive change
  • Understand and manage risk.

Open

  • Be truthful and act with integrity 
  • Be curious, work together and share experience
  • Promote and value diversity 
  • Communicate in a precise way, give and accept constructive feedback
  • Bring up ethical issues and challenges immediately 

Caring

  • Cause zero harm to people and prevent accidents
  • Reduce the negative impact of our activities and products on the environment and climate
  • Act within the law and our own ethical policy
  • Demonstrate social responsibility and contribute to sustainable development
  • Respect the individual, help others to succeed and contribute to a positive working